FLUTTER

MOTION

Social Media

& Email Marketing

Grow Online Social Media marketing is the art of connecting your consumer to your brand. It’s through this connection that a company’s identity and image is built on. Investing in social media marketing is putting your money to work where it will bring back the best returns. Search engine optimization is vital for new customer acquisition. Most internet users don’t scroll beyond the first or at most the third page of an internet search. SEO ensures your site ranks high enough in internet searches, that means aiming to be on the first page, in front of the right people.

The Importance of SM Marketing

 

  1. Create a cohesive and unified impression
  2. To streamline marketing efforts
  3. To create an easily recognizable brand
  4. Increase sales and profit
  5. Connect with customers & Interact with them
  6. Draw in the right clients
  7. Make your brand stand out
  8. To tell a story that inspires
  9. Keeps customers & clients up to date
  10. Allows you to respond to customer swiftly
  11. Low cost graphical communication

 

design brief:

 

 The questions you need to answer as our client is:

  1. Who is your target market and what kind of lifestyle do they live?
  2. What is you corporate image, brand values and branding?
  3. How do you want your image to be represented on your social media accounts?
  4. Does it meet the needs of the target market?
  5. What is your budget?
  6. What are your time frames?
deliverables: The set goals and project deliverables are reassessed after the social media strategy has been implemented. The success of your brand on social media is measured by how well your social media account markets your brand. This can be determined by the amount of users viewing and engaging with your content.

strategy:

 

Designing a fully social media strategy needs a well planned and thought out design brief incorporated with effective background research. The list of questions we ask you help us to build a strategy that improves your brand's image, which is an extension of your brand. We help you manage a strong social media presence, keeping it fresh and on point, by managing & creating content for your social media channels.

Before we start implementing any social media strategy we sit with you to define your goals for your brand, besides the obvious one of increasing sales. This can included but not limited to;

  • Build brand awareness
  • Improve customer service
  • Maintain a consistent brand image across social media
  • Bring in traffic to a physical location
  • Build brand awareness
  • Improve customer service
  • Maintain a consistent brand image across social media
  • Bring in traffic to a physical location

Social media apps

 

Facebook | TikTok | Instagram | Twitter | Youtube | Pinterest | Email marketing

Influencing

Every platform has influencers who stand out within their industry. Relationships with those influencers can benefit your business. We help to build relationships with these influencers

Video is a highly shareable format – when consumers watch something that's engaging, they're likely to send it on to a friend, and that friend is likely to pass it on to a wider audience too. In this way, your video content has the potential to go viral and connect with a wide range of potential customers.

With 50% of the world's population under 30 years old and 96% of millennials have joined a social network. We no longer have a choice on whether we do social media or not but the question has become 'how well we do it.'

  • We isolate who the taste-makers (influencers and experts) are in your brands target area(s) and leverage them to maximize your brands awareness.

 

 

  • Tracking brand mentions and keywords allows us to know what’s being said about your brand. In turn allowing us to respond in a professional manner where appropriate, as many customers now post their product queries and complaints on Twitter. After all, customer service is the new marketing!
  • Setting up searches for terms relevant to your brand enables us to monitor the conversations in that search and jump into the conversations when appropriate, maximizing exposure.

 

 

  • By looking at the trending topics and hashtags we find a way to make a relevant connection to your brand, which puts your business among the trending topics. Your brand handle will be seen when people search tweets regarding that particular hashtag

Youtube

Video is a very popular content format that's regularly shared via social media and email. We create video content that can improve your SEO, as Google and other search engines tend to favour it. The videos we produce will enable your brand to capture emotions and visual attributes of your product that leave a lasting impression on your audience, brand messages that would be lost if you were providing purely written information.

Twitter

Twitter, microblogging service that enables users to send and read short 140-character text messages, called "tweets". We optimize your twitter bio, by creating a consistent tone so that people clearly understand who you are and what you do. By tweeting relevant or useful information, content your followers will read, click on, retweet and/or favourite. We help you make every tweet count.

Pinterest

Pinterest is all about pictures, so we use images to tell a story about your brand. We Integrate your customers into your Pinterest marketing strategy, by making your customers feel special through it, which will keep them coming back. We also run paid targeted ads to boost awareness. We analyse social media analytics as art of your brand development as they are important for a successful social media marketing initiative.

Instagram

Instagram is about connecting with followers on level beyond just trying to make a sale. We like to show how your brand inspires your community. Using hashtags we can promote your brand and get consumers to use them... We develop pictures that wow customers and encourage a deeper connection with your brand by producing photos and pictures that bring out the “feel and lifestyle” of your brand.

Tik Tok

On Tik Tok it's all about creating videos that inspire, educate or create laughter and joy. We create videos that  help you stand out, whether it's joining in on a challenge or creating a video that has the potential to go viral. We keep up to date with the latest trending songs and videos, which enables us to know where your brand would best fit.

Facebook

Through Facebook we assist your brand in becoming a destination, a place where your customers can connect with their favourite brands, a space to share thoughts with like-minded individuals and a way to be heard and find a voice in an often over-saturated social space. We make it easy to track your return on investment, to engage and interact with your clientele and create a brand

Email Marketing

Email marketing is meant to build loyalty, trust, brand awareness and repeat business. We conduct email marketing based on your customer database.

benefits of email marketing

 

1. Strengthen client relations

2. Keep clients up to date

3. Provide valuable information

4. Update clients on changes

5. Cost effective

6. Large reach

Types of Emails:

 

1. Transactional Emails

Transactional emails facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender. These emails convey information.

 

2. Direct Emails

Direct emails are used to convey promotional messages.

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